Customer Profile Pape for La Perla Essay Example | Topics and Well Written Essays - 750 words

Customer Profile Pape for La Perla - Essay Example The fashion pipeline of La Perla products is a representation of a broad range of final and consumer goods. The firm proposes sleepwear and underwear for men and women (including bras, matching sets, briefs, lingerie, pajamas, and undershirts). The marketing line also has beauty and knitwear products (such as shower foam, body cream, and EdT) for the women. This paper aims at developing a customer profile for La Perla. The store produces skirts, pants, jeans, handbags, jewelry, blouses, dresses, tops, sweaters, coats, jackets, and shoes. La Perla positions the products within softer and sensitive to the client needs unlike compelling products the obverted sexuality in which most lingerie brands are placed. La Perla designs among women favor soft and feminine sensuality.1 The terms of service from La Perla are based on stronger points and dense storage networks within Italy with fashion stores and exclusive positioning of the central city and immediate areas. The focus also offers the convenience in terms of shopping experiences. The marketing agents renew women’s underwear merchandise up to four times each year through constant offering of consumer fresh models and other greater choices. Fabric compositions are used for the products. La Perla focuses on a market segment that allures high-quality, elegant, and luxurious products solicited from valuable fabrics. There is much input towards emphasis on artisan aspects in manufacturing immediate products as well as stressing implications on the Italian craft heritage. Leavers Lace and the Soutache process, as well as Frastaglio techniques, are illustrations of the valuable hand-made fabrics and techniques that are used in crafting La Perla products. Through the origins of corsetry, La Perla has in-depth knowledge for dressmaking as well as possession of unique â€Å"body knowledge† to enhance the female emotion in socially diverse ways. La Perla’s products are strong in development of fabric