Surviving School

I never enjoyed going to school. It was always the bane of my life. When sitting in classes I just looked at my watch counting the minutes down until I could leave. Each day, .time seemed to tick slower. It was like being in prison, just counting the days down until you would be released. There was a reason why I hated school so much. It wasn't the rest of my peer group, but one particular teacher who made my life the living hell that for me was my school life personified. Loren was his name – Ralph Loren. He was the Maths teacher who picked on me in every lesson. He even made fun of me in front of my fellow peers, telling them to laugh at me every time I got something incorrect. Maths was a lesson which we had every day and therefore it was almost impossible to avoid his daily burning hatred for me. I felt he treated me differently from the others. It was as though he had this burning desire inside him to make my life a living misery. But for what reason I don't know. Coming from a tough background made me quite a tough cookie, but Mr. Loren made me feel different. I couldn't stand the bullying and physical abuse he gave me. I tried telling my parents but my Mum was too busy with work trying to keep the family afloat. My Dad? Well he used to be a professional boxer before he became brain damaged. He was an excellent professional boxer fighting only the best but he suffered a high degree of brain damage in a championship fight and is now restricted to the use of a wheel chair as he has now nearly lost all mobility and memory. Doctors say it will only be a few more months before he forgets even his own family. Needless to say I learned to look out for myself and fight my own battles after all that we've been through. It's tough but it has to be done if I'm to survive and keep my sanity. . However I still have the problem of Mr. Loren. I decided that strict action was to be taken. I had to fight this battle alone but I needed help. I contacted a few old friends who used to live on the estate with me in Brixton. They didn't like me and I didn't like them but we all had an unspoken understanding and when there was trouble we looked out for each other. We had to for our own safety. These people were the sort of people who you wouldn't want to meet out on a dark night on your own!. These were people who the Mafia wouldn't even want to do business with! They were really that bad. They offered me a few solutions to my ‘problem' and I said I would get back to them with my decision in the next few days. It was a lot to mull over. I decided to leave it a few days in case things got a little better which I sincerely doubted. For the next week Mr. Loren bullied me like never before. He hit me; he even beat me with metre sticks. I had bruises down my body, I was in real agony. I decided to leave him in the grasps of my mates from Brixton. He had to be taught a lesson like never before. For the next week Mr. Loren was absent from school. Everyone thought he was just ill. The school knew nothing of his whereabouts. As time went by people seemed to forget about Mr. Loren as we now had a replacement Maths teacher who was absolutely brilliant and I longed for her to stay on full time if Mr. Loren was not to come back. As time went by I forgot all about Mr. Loren. I just assumed that he had learnt his lesson and fled the country. It wasn't until one night when I really realised what had happened. I was walking back from town one evening when I passed the Television Rentals store. I always liked to have a glance at what was on because I had never owned a television before. I was wandering around the shop glancing at the programs on the various screens. When suddenly I saw the latest news bullet flash up onto the screen. An unidentified man had been reported missing matching roughly Mr. Loren's description and had subsequently been found by police searching the area. Police had scoured sections of woods and lakes when a few passers by had noticed a floating body in an old marshy lake on the outskirts of town.. My heart seemed to stop beating momentarily. I didn't know what to think. I decided that the best course of action was to run to the other side of town to gather what was going on. I had never run so fast in my life. When I reached the crime scene the whole area was cordoned off with tape. I asked whether the body had been identified yet and they said that the corpse was still undergoing identification. After hours of patient waiting the corpse was identified as a one Mr. Loren. I was horrified at the news. I left for home as swiftly as I could escaping without trying to look so suspicious. I didn't know why I was worried though because I never carried out the crime. I never intended for anything like this to happen anyway. All I wanted my mates to do was give him a good beating to get the message through to him that he should leave the country. I got home and went straight up to bed without saying a word to anyone. The next morning I tried for hours to get through to the boys in Brixton. Eventually when I did get a reply it was an elderly woman who had just moved in and knew nothing of any boys that used to live there. The boys had obviously decided to leave and rightly so after what they had done. I thought I was in the clear. I picked up a newspaper on the way to school the following day and it had the horrific build up story of what had happened to Mr Loren the night he had been murdered. It said that he had been shot five times in the head and chest and had sustained serious bruising all over the body. The paper was asking for witnesses to come forward. Even Mr. Loren's family was offering a reward for the capture of his brutal murderer. A shiver ran down my spine. All I hoped was that the murder weapon was still in the safe hands of the Brixton boys. A few weeks later the murder weapon had been found in some nearby woods. The gun was to be checked for fingerprints and I knew that it would have the Brixton Boys' prints all over it. I was wrong I had been framed. I remember as a boy shooting pigeons with a small colt pistol that the Brixton boys had given me. When I left I returned it to them as I no longer needed it and said I was mending my ways. They weren't best pleased as you could well imagine. I now know why they were only too pleased to help me. They wanted to get me back for all those times when they did something wrong and I ratted on them.. I now know never to trust a living soul again. tried life on the run for a few days but eventually I couldn't take it anymore. I handed myself in. I knew I stood no chance of defending myself as the gun had only my prints on. I am now facing a secure unit then when I'm eighteen I will be moved into a secure unit. After a few weeks of life inside I learnt of the sad death of my father, which inevitably lead to the sorrowful suicide of my Mother.

How does Priestley present the character of Mr. Birling in the opening of the play?

Mr. Birling is presented as arrogant and a social climber through the stage directions at the start of the play. He is described at the start, in the stage directions, as a â€Å"heavy-looking, rather portentous man in his middle fifties but rather provincial in his speeches. † This implies that Birling is a man who was born in the countryside and that he is not from a very important background. This shows that because of Birling’s history, he’s a pompous man and he tries to show everybody how important he actually is; this is because of how his status used to be when he was growing up as a child.Priestley also conveys Mr. Birling as a pitiful social climber through what he says and his mannerisms at the start of the play. Priestley shows that Birling is aware of the people who are his social superiors, which is why he shows off about the port to Gerald, â€Å"it is exactly the same port your father gets. † He is proud that he is likely to be knighted, as this would move him even higher in the social circles. He claims that the party â€Å"is one of the happiest nights of my life. † This is not only because Sheila will be happy, but also because a merger with Crofts Limited will be good for his business.Through this Priestley presents Mr. Birling as selfish and very self-centered, showing that he only cares about himself and his business. Priestley does this to show that all capitalists were similar to Birling as they too only cared about their social status at the time. The use of dramatic irony in Mr. Birling’s speech presents him as foolish and Priestley is clearly mocking capitalist values. Priestley sets the play in 1912 because that year was before a lot of significant historical events took place. This makes it easy for Priestley to use dramatic irony to display Mr. Birling’s arrogance and foolishness.He confidently states that â€Å"nobody wants war† and that it will never happen, and he has great faith that the â€Å"unsinkable, absolutely unsinkable† ship Titanic will never sink. Priestley’s use of the repetition of the adjective â€Å"unsinkable† further accentuates Mr. Birling’s arrogance. Obviously all these things really did occur much to the amusement of the 1945 audience, who now know not to take Mr. Birling as an intelligent, thoughtful person. Overall Priestley uses the character of Mr. Burling as a representative of capitalism, showing that capitalists were foolish and arrogant, just like Mr. Birling.

Implied Warranties Case Study

Implied Warranties Case Study Implied Warranties FACTS: Peter and Tanya Rothing operated Diamond R Stables near Belgrade, Montana, where they bred, trained and sold horses. Arnold Kallestad owns a ranch in Gallatin County, Montana, where he grows hay and grain, and raise Red Angus cattle. For more than twenty years, Kallestad has sold between 300 and 1,000 tons of hay annually, sometimes advertising it for sale in the Bozeman Daily Chronicle. In 2001, the Rothing’s bought hay from Kallestad for $90 a ton.They received a delivery on April 23. In less than two weeks, at least nine of the Rothings’ horses exhibited symptoms of poisoning that was diagnosed as botulism. Before the outbreak was over, nineteen animals died. Robert Whitlock, associate professor of medicine and the director of the Botulism Laboratory at the University of Pennsylvania concluded that the Kallestad’s hay was the source. The Rothing’s filed a suit in a Montana state court against Kalle stad, claiming in part, breach of the implied warranty of merchantability.Kallestad asked the court to dismiss the claim on the grounds that, if botulism had been present, it had been in no way foreseeable. ISSUE: Should the court grant this request? Why or why not? [Rothing v. Kallestad, 337 Mont. 193. 159. P. 3d22 (2007)] DECISION: The court should not grant Kallestad’s request for dismissal because he breached his contract with the Rothings and failed to honor the implied warranty of merchantability. In addition, Kallestad should be ordered to reimburse or compensate the Rothings for the goods and products they’ve lost due to the defective product they received from Arnold Kallestad’s ranch.REASONS: From a personal standpoint, Arnold Kallestad may have not known the true conditions of the hay he sold to Peter and Tonya Rothing. For more than two decades Kallestad provided quality alfalfa hay at a competitive price. This, from what the facts tell us, is the fi rst major incident to occur within their business relationship. All the other purchases of hay were perfectly fine and free of disease and toxins. This isolated incident could be viewed as an unforeseeable accident. From a legal standpoint, Peter and Tonya Rothing have the law on their side.The Rothings claimed Kallestad breached the implied warranty of merchantability which is defined as â€Å"a warranty that goods being sold or lease are reasonably fit for the general purpose for which they are sold or leased, are properly packaged and labeled, and are of proper quality. The warranty automatically arises in every sale or lease of goods made by a merchant who deals in goods of the kind sold or leased† (Miller and Gaylord 360). The goods in question would be the alfalfa hay Kallestad harvested from his property annually.For the purpose of this case, goods are defined as â€Å"at  Ã‚ §Ã‚  Ã‚  30-2-105(1), MCA, to mean:  Ã‚  all things (including specially manufactured goo ds)  which are movable at the time of identification to the contract for sale  other than the money in which the price is to be paid, investment securities †¦ and things in action† (asci. uvm. edu). Kallestad would be considered a merchant of these goods because he has sold 300 to 1,000 tons of hay every year and advertises his product in the local newspaper on a regular basis.Therefore, it is established In Arnold Kallestad’s testimony, he admitted the hay the Rothings received were second cuttings and properly treated and dried. He also admitted â€Å"the hay was exposed to moisture during the winter months and that, one winter, a ditch near the stacked hay overflowed causing water to go along the west side of the stack of hay and then onto the road† (asci. uvm. edu). During this possible exposure, the overflow of water could have contained toxins from the soil or standing water located on Arnold Kallestad’s ranch, and contaminated the hay sold to Peter and Tonya Rothing.According to the U. S. National Library of Medicine, â€Å"Clostridium botulinum  is found in soil and untreated water throughout the world† which may be where the botulism came from (nlm. nih. gov). As for the compensation for the goods and products lost due to the defective hay sold to the Rothings, Kallestad is held liable refunding all monies paid for the purchase of the hay. In addition to the refund, he must also remit monies for the clean-up of infected areas on Diamond R. Stables, veterinary bills for services rendered, and compensation for the 19 animals killed as a result of the hay infected with botulism. Botulism: MedlinePlus Medical Encyclopedia. †Ã‚  U. S National Library of Medicine. Ed. Linda J. Vorvick, MD and Jatin M. Vyas, MD, PhD. U. S. National Library of Medicine, 24 Aug. 2011. Web. 05 Mar. 2012. . Miller, Roger LeRoy. , and Gaylord A. Jentz. Business Law Today: The Essentials: Text & Summarized Cases: E-commerce, Legal , Ethical, and International Environment. 9th ed. Mason, OH: South-Western Cengage Learning, 2011. Print. â€Å"Rothing v. Kallestad. †Ã‚  Department of Animal Science (ASCI): University of Vermont. The University of Vermont. Web. 04 Mar. 2012. .

Summary for a research article-----Litreture review for the article Assignment - 1

Summary for a research article-----Litreture review for the article - Assignment Example The discount rate pertains to the â€Å"opportunity cost† or the anticipated rate of return as one invests on one option, instead of other comparative investments with similar risks (258). The most common discount rate employed is the Weighted Average Cost of Capital (WACC), which includes the risk of the cash flows. Second, some of the Income Valuation methods are â€Å"the capitalization of earnings or cash flows and the discount of future earnings or cash flows† (258). Capitalization is preferred when past operations can best indicate the businesses’ future operations (258). The discount of future earnings is more appropriate, when past operations do not reflect future cash flows (258). Some of the different cash flow methods used are: â€Å"Free Cash Flow, Capital Cash Flow and Equity Cash Flow† (259). Third, the Free Cash Flow (FCF) refers to what is left from the cash operations after tax is deducted and it does not consider the organization’s debt level, which means that it does not deduct interest expenses (259). For its valuation, the proper discount rate for Free Cash Flows is the after-tax Weighted Average Cost of Capital (WACCAT), which is computed by using the after-tax cost of debt in the WACC formula (259). Bunea-BontaÅŸ and Petre stress that the Free Cash Flow is a vital measure of the capability of the company to present positive returns to its shareholders. They note that one of the weaknesses of FCF is that since the capital structure of the company is continuously changing, this means that the computation for the WACC must be changed as well (260). Fourth, Capital Cash Flow (CCF) values the cash flow for all security holders of the company, including debts or shares (260). It adds all cash flows paid or can be paid to capital providers, by measuring all of the assets’ after-tax cash (260). CCF’s present value is equal to the value of the enterprise (260). It uses the

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Letter from Birmingham Jail Essay On April 16, 1963, from the jail of Birmingham, Martin Luther King, Jr. wrote an extensive letter to eight clergymen who attacked his work for civil rights in a public statement released on April 12, 1963. Martin Luther King, Jr. aimed this letter at those eight leaders of the white Church of the South. However, the eight clergymens letter and the response from Martin Luther King, Jr. were publicly published. Martin Luther King, Jr. wanted to convince of the utility of his commitment in this particular area at this specific moment. To persuade his readers, Martin Luther King, Jr. appeals to his own reputation and wisdom. Second, he tries to arouse sympathy in the readers to influence them emotionally. Finally, he appeals to logic, supported with evidence and citations from influential thinkers. This paragraph starts with a delicate yet strong statement from King whom wants to say, Honest confession that over the past few years has been gravely disappointed with the white moderate. The imagery used in his topic sentence, honest confession, gives you the impression that he is opening his deepest and most heart felt feelings then; when he is disappointed gravely, as he said, by the white moderates reactions to his direct action, you begin to feel a prejudice towards them from the very start. This imagery is continued when King states his regrettable conclusion about what the real obstacles King also relates the white moderates main argument, the idea that direct action is not necessary and that all problems are resolved over time, with an unrealistic image. King states that the white moderates actions or inactions are guided by a mythical concept of time, which leads the white moderate to believe that there is a more convenient season, which must be on a later date. This argument also ties into an argument made in a later paragraph which starts by saying, such an attitude stems from a tragic misconception of time, from the strangely irrational notion that there is something in the very flow of time that will inevitably cure all ills. It comes to Kings attention that these members of the white moderate are not of ill will, but he argues that this in essence is worse than being of ill will because Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Not only does Martin Luther King Jr. give the white moderate a negative connotation, but also when told I agree with you in the goal you seek, but I cannot agree with your methods of direct action, he relates the white moderates argument with a father telling a child to wait for he wants. The white moderate paternalistically believes that they can set a time table for another mans freedom. This argument is subtle yet effective because the idea is a paradox, in that you cannot be paternal in relation to a man, someone who has reached manhood or maturity. The overall meaning and essence of the letter written by Martin Luther King Jr. while he was in jail gave the white leaders and black leaders a reason for negotiation on the cause for desegregation. Martin Luther King Jr. as successful in his attempt to lead a non-violent protest in light to his feeling for Gandhi and make a huge accomplishment once again for black African Americans in the city. The protests which lead to Martin Luther King Jr. to Birmingham jail gave a chance to help desegregation take place and leave a positive impact on the people of color, and the whites. The Letter from the Birmingham jail made a huge impact and change on the lives of thousands of African Americans.

ZARA SWOT and Competitor Analysis

ZARA SWOT and Competitor Analysis In this age of advanced media and technology, where customers are flooded with marketing messages all the time, it is very hard for the businesses to progress efficiently without marketing and especially internet marketing due to quick adoption of internet and use of computer and others related devices. With a nominal investment on the website and web based marketing, lots of new markets and customers can be attracted through this marketing technique. The retail industry is generally a very dynamic, fast changing sector. It constitutes one of the main sectors in the economy, in terms of transactions and turnover; as a result, it is a highly competitive and sophisticated industry. As Zara has an international presence in many countries of the World, it is now compulsory for Zara to adopt an online marketing strategy to compete with its competitors, capture and retain more market share and increase profits in this highly competitive environment where every customer is fully informed and equipped with information about the market. Digital marketing is very fast growing and cheap solution to reach maximum customers without any boundaries. Through customised digital marketing where you can convey your message only to potential customers and lots of new customers can be attracted by using different techniques. Todays economy is forcing everyone to search for the best deals they can find. Usually these deals are found on the internet. Digital marketing helps a company to increase its exposure to consumers who are actively seeking your product or service, making it much more effective than other forms of advertising. Increasing your companys exposure through digital marketing is the equivalent of McDonalds only showing you a Big Mac commercial when you are hungry It is targeted, effective, and relevant. Online marketing has many advantages for businesses as well as customers, but on the other hand there are some problems which are related to internet marketing and use of technology and its popularity among your target market. While using online marketing, you do not cut back your companys marketing budget during this economy; instead, focus on spending your marketing budget more effectively by investing in a highly targeted digital marketing campaign. In-fact, this is the best time for businesses to review their marketing strategies and bring internet marketing into focus because of increasing costs of marketing on traditional medias which do not guarantee that you are actually targeting your potential customers. Situation Analysis There are not many businesses which are running without any marketing in this age of communication and technology. If some business is doing good without marketing it dose not mean that the business has captured maximum market and there are no more opportunities to grow. If some business is already doing well, it can do better by launching a marketing campaign and can get more market share. If someone owns a business in todays marketplace, it is not easy to run a business without marketing and not enough to run an advertisement in the local newspaper to maximize the exposure of business. In fact, it is not even enough to run a television commercial on a local broadcasting station because the best marketing tools at anyones disposal have quickly become those associated with online marketing. In fact, if someone starts to explore marketing business via the internet he will quickly find that instead of reaching just a few consumers, he will now have the unique ability to reach both the millions of customers from a global approach and a more specified group of customers that are closer to him as well, a broader appeal than his business may have had previously. He can use social media as a marketplace, and also have a targeted market. Of course, before actually getting the benefits of a wider consumer base there is a need to attract them to the website which is where online marketing tools come into play. Products and services need to be presented in a clear and visually appealing way on the website. The website is a companys store on the internet, the products must be easy to find, priced properly for the market, and delivery methods clearly outlined. Adding a blog element to the website provides fresh content, photos, and innovations to customers, as well as satisfying the search engine criteria for active use and renewal. This also helps search engine placement. Other popular ways to help a business market its website include social media outlets like Facebook, Buzz and Twitter, link building and other search engine optimization tactics, or by using the Google tools like Google Local to increase the online exposure. With the help of all these tools and techniques, where we can promote our website through online marketing, there are some issues related to online presence. Online security is the main concern of the customers who are interested to buy online and want some sort of security that the information they are providing for transaction is safe and will not be misused in future. This matter can be resolved by getting some online security verification certificates and putting them on the website. Other online marketing concerns may be the annoying banner ads on the websites where you are advertising, viral marketing, too much information about the product on the main page which is not necessarily required by every customer, product search problems on the website. On the other hand before launching digital marketing campaign we should be very clear about our customers that do they use internet frequently and do they have proper training and skills to surf the internet easily. As far as Zara is concerned the main target market is people who like fashion and keep themselves updated with latest trends in clothing, so this type of people use internet very frequently to keep them update and interact with the community online most of the time. 2.1- Market Summary By keeping in view the current market trends and situation analysis our plan is to launch an online marketing campaign. Europe, America, Australia and Asia are our main target markets and there is an increasing trend of use of interne in the countries of these continents. We can see the growth rate of internet use and its penetration in last ten years in different regions of the world. With the help of these figures we can easily understand the importance and reach of internet marketing. Most of the market shareholders are now using internet marketing strategy and increasing their market share by giving information about the new products and designs, product offerings and offering buying online facility, business policies related to environment and customers through e-marketing. There are 383 million users of internet in China only and we can target them without spending lots of money on retails outlets all over China. Same is the case with Japan and India where we do not need to open stores in all the cities. We can open our stores in main cities and market our product through internet to other areas where we can find our customers and target them. This is the strategy adopted by most of the successful businesses like Clark, they do not keep all the stock on their out lets and promote their website by asking customers to use their website to see the full range of the products in different categories. 2.2 SWOT Analysis ZARA has 1,608 stores (including 213 ZARA kids stores) in 74 countries, with the companys international growth currently offsetting the economic downturn in the domestic Spanish market. ZARA has a very strong brand image and the number of outlets can be increased with the time and growth. Comparatively high product price is a weakness but we have opportunity to explore markets where we can find customers who want to buy high quality products. Entry of new competitors and non availability of sufficient raw material can be a threat in future. 2.2.1- (S)trengths ZARA has a very strong market Image due to quality, style and availability of products. Product/ Brand Image is also very high because of very high quality, reliable products for children, women and men. Strong financial position of ZARA is also our strength which will help us to invest adequately to get favorable results. Due to strong market position there is availability of finance from other financial institutions like banks. ZARA can benefit in saving the cost from existing infrastructure of suppliers. Vast network and store on different main locations all over the UK, Europe and other regions of the World is also our strength. At this time we have availability of suppliers who can provide us required raw material on good prices and we can build good relations with them for future when the competition will be higher. Online availability of our full catalogue is also our strength and customers can see, choose and make a final decision by just sitting home. 2.2.2- (W)eaknesses High product price is a weakness but we can not compromise on quality and customer services. Due to no marketing strategy and planning the rate of getting market share is very low. Proper management and implementation of the new system can take time. 2.2.3- (O)pportunities New market search is the next step after capturing our existing market we can go to US and central Asian markets more deeply. More innovation, improved quality and value added products for our customers. Adoption of new technology will help us to lower the cost of our products. Research and development department can be made more efficient and strong for product improvement and availability of the products. Improved and more focused customers service. Continuous training of the staff and labor for cost effective production. Strive to exceed the customers expectations through quality, innovation and customers services. Increase in promotional activities through online marketing to get maximum market share. Building relations and long term contracts with the suppliers will be beneficial for future buying. 2.2.4- (T)hreats Entry of new competitors is a threat for our product which can be avoided by building stronger product image in the mind of customer. Unavailability of sufficient raw material because of high number of customers for raw material in the market. In the near future there will be high price of raw material due to increased demand. Availability of raw material in future is another threat and can be managed by involving maximum number of suppliers in the beginning with small quantity orders to all the suppliers. Order quantity can be increased in future as per demand. Low buying power of the customers in existing markets is also a threat and can be managed by searching new markets. 2.3- Competition At this stage if we compare the top high street stores in the UK, most of them, i.e. John Lewis, New Look, Debenhams, MS, next, Bhs, HM, asos, peacocks and topshop are the main stores which are focusing on online presence and are among the top list stores on search engines in fashion and clothing search results. Because Zara is not in putting any effort for online marketing, that is why we do not find it in search results. John Lewis: The retailer has adopted Omniture SearchCenter to optimize paid search marketing.   This combination of products enabled John Lewis Direct to optimize customer preferences throughout the entire acquisition to conversion cycle. John Lewis Direct is a compelling example of a traditional retailer making a success of its online strategy. Millions of customers visit the award-winning John Lewis web site each month and the site has grown consistently at above market rates since its inception in 2001.   In 2008 online sales were up by 24% to  £327m. New Look: The famous and one of the favorite store of ladies for fashion clothing New Look has also understood and adopted the online marketing strategy by putting sponsored links on top search engines, using social websites for close contact with customers and launched their website in 2007. Since the eCommerce launch in December 2007, New Look website has continued to exceed expectations with nearly one million average weekly visitors in March 2009. This is a threefold increase on the same time last year, with average order value continuing to grow. The new web platform is giving customers increased access to the full product range and provides multi-channel capability, enabling customers to order in store for delivery at home. In March 2009 New Look acquired the www.newlook.com domain name and is appraising the potential to utilise this with a mainland European transactional website. This will provide marketing synergies with their international store roll-out to strengthen the brand and offer to customers. Debenhams: Debenhams is also promoting its website through search engine optimization, different blogs and social websites. Most popular websites are D Blog, Face Book, Twitter, Flicker and You Tube. Store is also encouraging Debenhams website visitors to visit these social websites and leave feedback. The Marketing Innovation Group (MIG) launched Debenhams Megaday iBrochure, in 2009, in conjunction with their September New Season Spectacular Sale. This tactical iBrochure mirrored the paper brochure that was available in store and was used to drive online sales and raise awareness. Marks and Spencer: MS has pioneered online video with MS TV (marksandspencer.com/tv), a great example of v-commerce in practice, and proof positive that compelling online video increases sales. Marks and Spencer is known for its innovative online approach, the retailer was keen to find ways of growing its online business while retaining the customers already visiting the site. In addition to enhancing the experience, the channel had to ultimately drive sales. MS TV is a collection of over 500 films divided into 12 channels. Each channel focuses on a particular company theme or business vertical, be it womenswear, menswear, or home. To maintain brand consistency, the channels are managed by a central commissioning team consisting of staff from both MS and Adjust Your Set. This team also plans future content and measures the consumer response. Engagement levels are constantly measured and regular refinements are made in order to improve the quality of the editorial and the rates of conversion. If viewers drop off before the end of video or certain links are not being clicked, then further changes are made. Keeping in view the above information Zara has a very big market to capture and this is the best time to develop and implement the new marketing strategy to enhance the market share in near future. 2.4- Product Offerings Zara offers an exclusive coordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. Zaras clothes are styled by the in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge. 2.5- Distribution Zara has a very strong network of retail stores in the UK, Europe, America, Asia, and Africa for the distribution of its products all over the World. Other than retail stores we have also introduced a fully functional website with our latest products, designs and offerings. The online store is also contributing successfully for the distribution of the products to the customers. 3.0 Marketing Strategy 3.1- Objectives Challenging but achievable objective has been set for next three years. Because of the overall condition of the economy which is not that good, result in the first year can be a bit slow. First-year Objective: In the first year we will maximize the awareness about the brand and availability of the product. We have already launched a page on facebook.com and more than 3,676,000 people like that page from all over the World. Website will be promoted through other major social networking websites, blogs, emails and in-store advertisement. Search engine optimization and data updating process will be performed more efficiently to keep the website at the top in search results on different search engines. Secure online selling will also be introduced in first year which will help to improve the growth rate. The growth rate will be increased from 6% of 2009 to 10% at the end of first year. Second-year Objective: In the second year we shall be doing well and will be on the first page of most popular search engines. In the second year more focus will be on introduction of innovative technology, make over and use of latest web technology to attract the visitors. The estimated growth rate in second year is expected to rise by 7% due to opening in new markets of Australia and Africa. Online selling will be offered to Australian customers in this year. Third-year Objective: Third year, 2012 2013, will be a year of revival for world economy, hopefully and we shall capture the market by 25%. For Europe aggressive marketing strategy will be adopted to get maximum market share. Online selling will be launched in major Asian countries to facilitate our valuable customers and to maximize market share. 3.2- Target Markets Target market of Zara is middle to high class men; woman and children who like to update themselves with latest fashion and style and want higher quality clothing on reasonable prices. With the help of online marketing it will be easier for Zara to convey information about new designs and fashion to its target markets in different parts of the World within no time because Zaras target market consists of the people who use internet frequently and update themselves with latest fashion. Zaras women collection is divided into three categories: Zara Women, Zara Basic and the sporty Trafaluc representing market segments for women who look for a more formal style, younger women for a more informal style and younger women and teenagers while menswear included Mens Line at Zara, Zara Basics, its club-wear brand 100Zara and Zara Sport. In this sense the general public from all age groups can be seen as potential customers targeted by specific sub-brands of Zara. A second important variable in defining segmentation is based on psychographic characteristics such as lifestyle, as one of the most famous and successful European brands Zara in its existing market targeted people who were especially interested in European styles at affordable price levels. 3.3- Positioning Zara is a high fashion concept offering apparel, footwear and accessories for women, men and children, from newborns to adults aged 45. Zara stores offer a unique blend of fashion, quality and price offered in attractive stores in prime locations on premier commercial streets and in main shopping centres. The in-house design and production capabilities enable us to offer fresh designs at out Zara stores twice a week throughout the year. 3.4- Marketing Mix 3.4.1- Product Zara has a tradition to launch its products in a short time of two weeks and full change in clothing item every month. The product is of very high quality and we will give a full guarantee of color, stitching, stuff, cloth quality and material used to our valuable customers. No metals shall be used for the product packing and recycled material will be used for packing of our products. 3.4.2- Pricing Zara maintained its long standing practice of providing customers with certainty over pricing. Zara has adopted a competitive pricing strategy to gain and retain customers. Competitive pricing is the most suitable for Zara because of its presence globally. This pricing strategy helps Zara to attract more customers on the high street fashion stores. 3.4.3- Distribution Zara has a very strong distribution setup which is very helpful to make available the product all over the retail chain. In my point of view Zara should start its production locally instead of producing in Spain and then deliver the products to stores all over the World because this change in strategy will help to reduce the cost of production. We do not need to bring raw material from other countries to Spain first and send finished items back to the same countries. By setting up local production houses we can also build good relationship with our suppliers, local community by offering jobs to local people, and our customers. 3.4.4- Marketing Communications Promotional activity at high street will continue aggressively and with in-store display, through online marketing and our website. For online marketing communication the first step is to update the website and its contents at the back of website like key words, key phrases and mata tags so that the search engines can find our website quickly and easily whenever anyone search for items we are dealing with. An interactive website is most appropriate idea in the current marketing situation. With the help of cookies we will gather lots of data about our customers and their preferences. Email marketing will also help us to generate more profit by attracting more customers to our website. As it is discussed earlier different social website pages like facebook, twitter, youtube, and flicker etc. are the main source of communication with customers these days. We will also communicate with our existing and potential customers by setting up different blogs and through our own website. Paid advertisements on most popular search engines like google, bing, yahoo, aol etc. is another option so that we can come at the top of search results in very short time. 3.5- Marketing Research Through different marketing research techniques like web analysis and online feed back from our valuable customers we will keep upgrading our product and system and will analyze and evaluate our existing strategy. Web analytical tools will also be helpful to get information about website visitors and their style of search and required products. Customers complaints and record of customer services department is also very helpful to improve the product and product delivery system. 4.0 Financial Matters In the first year by keeping the objective of 10% growth rate in view the projected sale for Zara in the first year is à ¢Ã¢â‚¬Å¡Ã‚ ¬11,750 million. Currently Zaras share in total group sale is 63.8% (2009). The total sale of the group in 2009 was à ¢Ã¢â‚¬Å¡Ã‚ ¬11,084 Million. Results for the Year Ended January 2009: * Group revenues (in thousands of Euros): 11,083,514 * Group operating profit EBITDA (in thousands of Euros): 2,374,189 * Earnings per share (in Euro cents): 211.4 15 million is estimated expense for first year marketing including salaries of marketing staff. For online marketing, most of the work, like making profiles on different social websites, tagging, adding key words and meta tags on the back of website, can be done through qualified staff of the company who will be responsible for the updating and maintenance of the website. So, for that there is no need to pay extra money to any third party. To advertise through search engines we will pay a nominal amount per year to major search engines and they will promote our website. Pay per click is another option which is also offered by most of the websites where we advertise. 5.0 Controls 5.1- Implementation Zara as a market leader in fashion wear always focus on product quality and customer services. Our more than 92,000 staff members are always ready to improve the system and implement new strategies. With the help of internal and external controls the top management will be in a better position to evaluate the performance and upgrade the system accordingly. We are always in a process to improve our products and services and we are always open to hear from our customers. Zara already continues to improve customer service and with the introduction of new service of online shopping we are facilitating our customers to buy anytime with their convenience. 5.2- Marketing organization International Marketing Director GM Marketing for Rest of the Countries GM Marketing Europe UK Sr. Manager Marketing Manager Advertising Advertising Analyst Manager Promotion Promotion Analyst Manager Sales Market Research Analyst Manager Advertising Advertising Analyst Manager Promotion Promotion Analyst Manager Sales

Criminal Justice and Computers :: Technology Essays Police

Criminal Justice and Computers Technology affects almost all aspects of society today. Family life, medicine, business, telecommunications, and social life have all been changed for both good and bad. Interesting me in particular, technology (mainly computers) has influenced the criminal justice/law enforcement field. That is my chosen profession that I hope to accomplish. A few summers ago, I had the privilege to ride along in a patrol car two times with the Michigan State Police Bay City Post. As I was side by side with the troopers, I observed many things. I never knew how much they used technology. Not only computers, but other things as well. Throughout one’s shift, the officer communicates on his radio frequently. This radio can broadcast all around the county to other police officers and stations. That is the way that the word about a crime gets spread. If an officer is down, he or she can just talk into their radio and help will come as soon as possible. I thought that when the police officer pulled over a speeding car, they walked up to it, issued the violator a ticket, and went on their merry little way. I was wrong. When they first pull them over, the officer enters the license plate into the mini computer. There is a small device that is latched into the console between the seats in the patrol car. It looks like a small computer with the keyboard and screen attached together. There are many different options to choose from on the main screen. After the officer enters the license plate number, a whole bunch of information comes up. Who owns the car, the make of the car, and information similar to that come up on the screen. After the officer gets the driver’s license, he or she enters that into the police blotter also. The information that comes back now is if there is a warrant out for the driver’s arrest, if he or she has any unpaid tickets, and also all the other times he or she has gotten pulled over for traffic violations with in the past year show up. Without this technology, police officers would be in a lot of danger. There could be a convicted felon in that car, but the officer would be unaware. So with this computer, a lot of information is stored, the safety of lives is increased, and the police can find out about the driver without asking him anything. Criminal Justice and Computers :: Technology Essays Police Criminal Justice and Computers Technology affects almost all aspects of society today. Family life, medicine, business, telecommunications, and social life have all been changed for both good and bad. Interesting me in particular, technology (mainly computers) has influenced the criminal justice/law enforcement field. That is my chosen profession that I hope to accomplish. A few summers ago, I had the privilege to ride along in a patrol car two times with the Michigan State Police Bay City Post. As I was side by side with the troopers, I observed many things. I never knew how much they used technology. Not only computers, but other things as well. Throughout one’s shift, the officer communicates on his radio frequently. This radio can broadcast all around the county to other police officers and stations. That is the way that the word about a crime gets spread. If an officer is down, he or she can just talk into their radio and help will come as soon as possible. I thought that when the police officer pulled over a speeding car, they walked up to it, issued the violator a ticket, and went on their merry little way. I was wrong. When they first pull them over, the officer enters the license plate into the mini computer. There is a small device that is latched into the console between the seats in the patrol car. It looks like a small computer with the keyboard and screen attached together. There are many different options to choose from on the main screen. After the officer enters the license plate number, a whole bunch of information comes up. Who owns the car, the make of the car, and information similar to that come up on the screen. After the officer gets the driver’s license, he or she enters that into the police blotter also. The information that comes back now is if there is a warrant out for the driver’s arrest, if he or she has any unpaid tickets, and also all the other times he or she has gotten pulled over for traffic violations with in the past year show up. Without this technology, police officers would be in a lot of danger. There could be a convicted felon in that car, but the officer would be unaware. So with this computer, a lot of information is stored, the safety of lives is increased, and the police can find out about the driver without asking him anything.

The Impact of the Communist Manifesto During the Late 1800s and Early 1900s :: History Historical Karl Marx Communism Essays

The Impact of the Communist Manifesto During the Late 1800s and Early 1900s There is no doubt that the Communist Manifesto was a shocking and radical document for its time, but it did much more than shock the public. The Communist Manifesto made the oppressed conscious of their status and influenced the unity of the working class. It also influenced the revolutions of 1848, it formed the basis of the reorganization of the Communist League and the demands of the Communist party, it influenced other radicals to take action, and it significantly influenced all subsequent Communist literature. The Communist Manifesto made the oppressed people aware of their status and called them to unite. It did this by outlining the history of classes and class struggle. The Communist Manifesto stated that society and history are shaped by class struggles and that two classes were present in 1848, the bourgeois and the proletariat. The document goes on to state that the bourgeois had created capitalism and were oppressing the proletariat.[1] Marx defines the proletariat as â€Å"an appendage of the machine†. [2] He recognized how the proletariats were being exploited and he brought it to the attention of the public. Not only does the Communist Manifesto point out that the proletariats were being exploited, it went a step further and called the proletariats to action. He called the working class the revolutionary class and told them that they had the power to fight the bourgeois.[3] The Communist Manifesto forced the Proletariats to recognize their exploitation. As a result the attitude of the proletariat was changed. Proof that the proletariats attitudes were changed comes from the widespread uprising of revolutions in Europe that followed the publication of the Communist Manifesto. The widespread uprising of the revolutions after the publication of the Communist Manifesto are know as the Revolutions of 1848. They started in France and mainly spread to Germany, Italy, and the Austrian Empire, but were documented in other empires as well, but on a lesser degree.[4] Although the Communist Manifesto is not said to be the driving force behind these revolutions it can definitely be noted as a factor. The revolution in France happened because the working class desired universal suffrage. King Louis Philippe was overthrown and the Second Republic of France was established. The revolution in Germany, partially inspired by the French revolution that preceded it, unified the country with the national parliament.

Hamilton and Limited Government :: Federalists American History

Hamilton and Limited Government  ·The proposed band would raise $10 million through a public stock offering. The Treasury would hold one fifth of the stock and name one fifth of the directors, but four fifths of the control would fall to private hands. Private investors could purchase shares by paying for three quarters of their value in government bonds. In this way, the bank would capture a significant portion of the recently funded debt and make it available for loans; it would also receive a substantial and steady flow of interest payments for the Treasury. Anyone buying shares under these circumstances had little chance of loosing money. Hamilton and Limited Government  ·Hamilton’s plan to establish a permanent national debt violated the principle of equality among citizens; it seemed to favor the interests of public creditors over those of other Americans. Hamilton’s critics also denounced his proposal for a national band, interpreting it as a dangerous scheme that would give a small, elite group special power to influence the government.  ·Opponents’ strongest argument against the band was their claim of its unconstitutionality. The Constitution gave Congress no specific authorization to issue charters of incorporation  ·Unless Congress adhered to a strict interpretation of the Constitution, critics argue, the central government might oppress the states and trample individual liberties, just as Parliament had done to the colonies  ·The president accepted Hamilton’s cogent argument for a loose interpretation of the Constitution  ·Tariffs doubly injured the majority of citizens, first by imposing heavy import taxes that were passed on to consumers and then by reducing the incentive for American manufacturers to produce goods at a lower cost than imports HAMILTON’S LEGACY  ·Despite the Federalists’ effort to associate themselves with the Constitution they actually favored a â€Å"consolidated† (Centralized) national government instead of a truly federal system with substantial powers left to the states  ·Resentment ran high among those who felt that the government appeared to be rewarding special interests  ·Southern reaction to Hamilton’s program was overwhelmingly negative  ·The Band of the United States had few southern stockholders and it allocated very little capital for loans there THE WHISKY REBELLION  ·Hamilton’s financial program not only sparked an angry political debate in Congress but also helped ignite a civil insurrection called the Whiskey Rebellion  ·Hamilton had recommended an excise tax on domestically produced whiskey. He insisted that his proposal would distribute the expense of financing the national debt evenly across the United States  ·The law furthermore specified that all trials concerning tax evasion be conducted in federal courts Hamilton and Limited Government :: Federalists American History Hamilton and Limited Government  ·The proposed band would raise $10 million through a public stock offering. The Treasury would hold one fifth of the stock and name one fifth of the directors, but four fifths of the control would fall to private hands. Private investors could purchase shares by paying for three quarters of their value in government bonds. In this way, the bank would capture a significant portion of the recently funded debt and make it available for loans; it would also receive a substantial and steady flow of interest payments for the Treasury. Anyone buying shares under these circumstances had little chance of loosing money. Hamilton and Limited Government  ·Hamilton’s plan to establish a permanent national debt violated the principle of equality among citizens; it seemed to favor the interests of public creditors over those of other Americans. Hamilton’s critics also denounced his proposal for a national band, interpreting it as a dangerous scheme that would give a small, elite group special power to influence the government.  ·Opponents’ strongest argument against the band was their claim of its unconstitutionality. The Constitution gave Congress no specific authorization to issue charters of incorporation  ·Unless Congress adhered to a strict interpretation of the Constitution, critics argue, the central government might oppress the states and trample individual liberties, just as Parliament had done to the colonies  ·The president accepted Hamilton’s cogent argument for a loose interpretation of the Constitution  ·Tariffs doubly injured the majority of citizens, first by imposing heavy import taxes that were passed on to consumers and then by reducing the incentive for American manufacturers to produce goods at a lower cost than imports HAMILTON’S LEGACY  ·Despite the Federalists’ effort to associate themselves with the Constitution they actually favored a â€Å"consolidated† (Centralized) national government instead of a truly federal system with substantial powers left to the states  ·Resentment ran high among those who felt that the government appeared to be rewarding special interests  ·Southern reaction to Hamilton’s program was overwhelmingly negative  ·The Band of the United States had few southern stockholders and it allocated very little capital for loans there THE WHISKY REBELLION  ·Hamilton’s financial program not only sparked an angry political debate in Congress but also helped ignite a civil insurrection called the Whiskey Rebellion  ·Hamilton had recommended an excise tax on domestically produced whiskey. He insisted that his proposal would distribute the expense of financing the national debt evenly across the United States  ·The law furthermore specified that all trials concerning tax evasion be conducted in federal courts

Attack Essay

â€Å"Attack† is a poem written in 1917 by Siegfried Sassoon while he was convalescing from his wounds in a hospital in Scotland. He was a soldier who fought in the First World War. Attack is a short, 13-line poem written in speech rhythm with some rhyme. The poem is described in a very vivid way which makes the reader think that the author himself witnessed the scene. The poem begins with the poet describing the setting of the poem. The landscape is in a battlefield where there are still remains of previous battles. The poet pictures it in a way that makes the scene very menacing and uncomfortable. The poem goes on with the soldiers fighting in the attack with their hopes struggling in the midst of war. Sassoon then ends the poem with an impassioned plea, â€Å"O Jesus, make in stop! † One major technique that the author uses in order to convey of the horror of the battlefield and what it seemed to be like to be in an attack is literal and figurative imageries. Examples of literal images are â€Å"the ridge emerges†, â€Å"bombs and guns and shovels and battle-gear†, â€Å"lines of grey, muttering faces†. The poet uses very striking diction that makes the poem sounds more uncomfortable, for example, â€Å"scarred slope†. The colour of the atmosphere is described as dun and wild purple which accentuates on the menacing atmosphere of the setting. The verbs at the beginning of the poem are very significant as they seem to be particularly strong in this poem, like the description of the tank â€Å"creep and topple† over the ridge, the barrage that â€Å"roars and lifts† or the men who â€Å"jostle and climb to†, etc. On the other hand, the poet also uses a lot of figurative images. These figurative images include: â€Å"time ticks blank and busy on their wrists†, â€Å"and hope, with furtive eyes, †¦ , flounders in mud†, etc. These images help to personify and emphasize the meaning of the poem, for example, in line 11: â€Å"While time ticks blank and busy on their wrists† The figurative image here delivers the meaning of the soldiers while fighting in the attack, are not aware of the time and how it ticks blankly and busily on their wrists. These two adjectives creates an alliteration that further emphasizes the meaning of how the soldiers are just spending meaningless time on the battlefield, forgetting who they are and what they do. Furthermore, the same kind of hopelessness is caught by the image of the time ticks blank and busy. This idea is brought out to us more clearly by the two last lines of the poem. Hope is personified as something with furtive eyes and grappling fists that flounders in mud, as if to compare it to the soldiers. The short statement, â€Å"flounders in mud† is also mentioning the solders falling down and dying in the attack. The impassioned plea at the end by the author seems to have a great effect on the readers as it shows the emotions and how sincerely the poet wants everything of this to stop. The mood of this poem if mostly menacing to the readers, it somehow makes us sympathize for the soldiers. Seeing the images of the attack, it also seems to have an emotive effect on the readers. The punctuations in the poem also help the poem to create a bigger effect of this. In many lines, a caesura is used to make the previous sentence emphasized and creates suspense as well as having a greater effect on the readers. Overall, Siegfried Sassoon has showed through the poem Attack shows how the soldiers have to go to the battlefield to fight on the lands of previous battles, having time ticking through and as they fall down, their hope also flounders, leaving them with their faces muttered, their fists grappling†¦

Absorption vs. Variable Costing Essay

This case study will look at Jokkmok Industries and one of its managers, Mr. Rosen, who is bucking for a promotion to CEO. His division uses absorption costing and has the ability to produce 50,000 units a quarter with a fixed overhead amount of $600,000. While the sales forecast shows that the company will only sell 25,000 units during each of the next two quarters, Mr. Rosen wants to double his budgeted production for the second quarter from 25,000 to 50,000 units. We will look at Mr. Rosen’s decision and see how it affects his company’s bottom line by putting the figures from last quarter and the next quarter into an absorption income statement and a contribution margin statement. From this we will be able to see the differences in production costs from the two income statements. These figures will let us be able to assess if Mr. Rosen has improved his division’s performance by increasing production. We will also be able to tell if absorption costing is a viab le option for management to use when making decisions like increasing production when sales are not forecasted to improve. We will also discuss a few shortcomings of the absorption approach and how it relates to management. And finally, we will see if Mr. Rosen’s decision would allow him to be considered for the CEO position. Absorption vs. Variable Costing (Contribution margin) â€Å"The main difference between variable costing and absorption costing is the accounting for fixed manufacturing costs.† (Horngren C. n.d.) This is never more evident than in this case study. Income statements prepared using these different methods usually produce different net operating income, and they will also produce different costs per unit sold. In order to completely fill out the income statements we will need to look at the 1st quarter’s income statement listed in Table 1. From the data in table 1 we will need more data to input into the absorption and contribution margin income statements. This additional data is displayed in Table 2. Now we will plug these numbers into both the absorption and contribution margin income statements shown in tables 3 and 4 below for both the 1st and 2nd quarters. Information for setting up these tables was obtained from the article â€Å"Income Comparison of Variable and Absorption Costing† from Accountingexplanation.com. One can notice right away that there are some major differences between the two income statements especially in the 2nd quarter’s net operating income. Under absorption the net operating income is $650,000 and Mr. Rosen would think that his bottom line is looking better and he could almost see himself in the corner office. But running the numbers using the variable costing method in the contribution income statement, the increase in production shows the same net operating income as the previous quarter which was $350,000. So how can the bottom line look so much better under absorption than contribution? The main reasons have to do with fixed manufacturing overhead and inventories. Fixed manufacturing overhead are things like rent, facilities expenses, salaries, and insurance that do not change over a given period of time. â€Å"Since fixed overhead costs do not change substantially, they are easy to predict, and so should rarely vary from the budgeted amount.† (Bragg 20 13) This is demonstrated in the cost per unit sold difference between the first and second quarters. First quarter’s was $72 while 2nd was $60. The reason is because fixed manufacturing costs are involved in the equation. In absorption you have to take the fixed manufacturing costs ($600,000) and divide by the total units manufactured (50,000) to get $12 per unit. Now you add that to the cost per unit manufactured on Table 1 ($48) to get a total of $60 per unit manufactured. When the company only produced 25,000 units the cost was $72 per unit. ((600,000/25,000) + $48 = $72). Now the excess fixed manufacturing costs are rolled into inventory for the next quarter. As shown in the less ending inventory in Table 3 ($1,500,000), because 25,000 units of the units manufactured were not sold. Contribution margin or variable costing does not break up the fixed manufacturing costs, instead it puts in the entire amount of $600,000 into the quarter and does not roll over the fixed costs into inventory. (As shown in the line fixed manufacturing overhead below the contribution margin.) Ho wever, in variable costing, $48 of manufacturing cost per unit is rolled over in the inventory. Because variable costing accounts for the fixed costs entirely it is the better option for knowing where your company stands. Besides the problems with absorption costing listed above, it considers fixed manufacturing overhead as product cost which shows a higher cost per unit than variable costing. As a result, it does not help management decide the selling price of a product. In the example above table 3 shows $72 and $60 per unit sold, while table 4, the variable cost per unit sold is $55. Also absorption costing can make the bottom line look better than it is by removing product costs from the income statement by producing inventory. This way managers, like Mr. Rosen, who are evaluated on the basis of operating income can temporarily improve profitability by increasing production. But there some that still think there are advantages to absorption costing. â€Å"Advocates of absorption costing argue that all manufacturing costs must be assigned to products in order to properly match the costs of producing units of product with the revenues from the units when they are sold.† (Accountingexplanation .com n.d.) But given the reasons stated above variable costing is still the way to keep the books for the decision makers. I would not recommend Mr. Rosen for the CEO position because he seems to have cooked the absorption books in his favor. By increasing his production he manipulated the fixed manufacturing costs to show them lower than they really are and thus showing a better net operating income. But the real costs are rapped up in inventory for the next quarter to worry about, like kicking the can down the road. There is something that Mr. Rosen could do, or might have been planning to do, to correct the inventory problem. He could plan on selling more units. What if market research shows that sales will increase by nearly 20% if Lokkmok drops prices by 5% to gain a competitive edge in the 3rd quarter? Look at Tables 5 and 6 below to show how dropping the prices and increasing sales to get rid of inventory would help the bottom line. Notice the difference between keeping the status quo of pricing and sales compared to the ‘what if’ third quarter numbers on both income statements. Now notice the difference of the bottom line between the absorption ‘what if’ 3rd quarter and the contribution margin income statement, the bottom  line suffers under absorption because sales are eating into the inventory, which is a good thing. But in reality the increase sales has increased revenue, eating away at inventory and actually helping the bottom line, as is the case on the contribution income statement which shows net operating income went up over 21%. Conclusion We have discussed the shortfalls of absorption costing, while showing the many benefits of variable costing and the contribution income statement. Whether it showing the correct net operating income for a company that increases production, or that selling more units, cutting into inventory, and increases revenue actually helps the bottom line, variable costing is correct tool for decision makers. Attached to the submitted Case assignment is the excel worksheet I used. I learned a lot about accounting and excel to complete this assignment. I had a fun time crunching the numbers to see how sales, fixed/variable costs, unit pricing and the like affect the income statement. Please feel free to open and change the yellow highlighted sections to see the outcomes. Please give me any feedback on the excel spreadsheet, for I was a broadcast journalism major 18 years ago and have not tinkered with spreadsheets too often. Thank you. References Horngren C. (n.d.) Chapter 9: Absorption/Variable Costing Retrieved from http://www.csus.edu/indiv/p/pforsichh/accountinginfo/121/documents/newCh09In-ClassProblemsHorngren13e-MYCOPY-X2.pdf Bragg, S (2013) What is fixed overhead?, AccountingTools. Retrieved from http://www.accountingtools.com/questions-and-answers/what-is-fixed-overhead.html Accountingexplanation.com. (n.d.). Advantages, Disadvantages, and Limitations of Variable Costing Systems. Retrieved from http://www.accountingexplanation.com/advantages_disadvantages_limitations_of_

Function proposal Essay

Thank you for your enquiry to hold a private function at aqua dining. A dinner is on a Sunday night only from 6.30pm11.30pm. We cater for both a 3 course sit down style or cocktail style event. The sit down menu allows your guests on the day or night to choose their meal from 3 entrà ¯Ã‚ ¿Ã‚ ½es, mains and desserts. Both styles of functions can cater for all dietary needs whether they are vegan, vegetarian, coeliac, an allergy to seafood or just plain eaters. The current menus and beverage package are attached. The beverages, which are included within the package price, are served through out the duration of the function. To ensure the use of fresh seasonal produce the menus are subject to change. We have a list of preferred suppliers which can assist you in organising AV, flowers, chair covers, music and photography. We can set up your specific requirements for your use during your function at no additional cost. The price for a sit down function for 50 guests is $3700 – $5500 (inclusive of room hire and beverage) with additional guests being $100 each. The price for a cocktail style event for 50 guests is $2500 – $3350(inclusive of room hire and beverage) with additional guests being $80 each. Children’s meals (12 years and under) and service meals are $40 each. To make a booking we require a deposit of $1500 with the balance due 14 days prior to your function. A tentative booking will not be held without a deposit. Payments can be made by cheque, cash or credit card (credit card payments incur a 23% fee). Please note that this price is for functions held during 2008. The prices may be subject to change in 2009. Bookings cancelled within 3 months of the booking date incur loss of full deposit. The deposit less 10% will be refunded if the booking is cancelled 3 months or more prior to the booking date. If the booking is transferred more than a month prior to the date 10% of the deposit is withheld. If the transfer is less then a month prior to the booking 50% of the deposit is withheld. For further information or to make a booking contact our function manager – Jo Beshara on 02 9999 1234 or email jo@grandhytte.com Regards Meredith Armstrong – General Manager 1. Venue Room Options and Cost (include GST) Corporate functions are welcome to create a room plan suited to your specific requirements. Patrons are of course encouraged to come down regularly and get a feel for the room prior to the event. The followings are suitable room for 50 guests. All packages include venue hire, in house tables & chairs, table linen, glasses, crockery, cutlery and background music. If you want to discuss more how we can help make your event perfect, please call our Functions Coordinator Room One – The Chandler Room With its ceiling mounted projector, hot red lounges and access to the roof top Zen garden, The Media Room is available for that event when you want it a little more casual and intimate. It is also the perfect room for sit down dinner of up to 50 people. * Room Hire – $350 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – direct access to designated smoking area, bar area, male/female bathrooms, projector, audio visual, built in screen, built in microphones, speaker system & dance floor if required * View – river View Room Two – The Grange Room The Green Room is a smaller more intimate boardroom with its floor to ceiling windows boasting expansive views that can be used for smaller parties, intimate dining of up to 50 people or corporately for meetings. * Room Hire – $250 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – male/female bathrooms, bar area, audio visual, wall screen & dance floor if required * View – garden View 2. Floor Plan Banquet style is most suited for fund raising function. A large conference can be arranged in smaller groups seated around round or rectangular tables where group and workshop activities can be performed through the conference. The banquet style also encourages attendees to network with their immediate group at the conference. Room One – The Chandler Room 1,200 sq. ft, 30†² x 40†², not include foyer area (A) (B) Room Two – The Grange Room 1,100 sq. ft., 22†² x 50, not include foyer area (A) (B) 3. Menu Suggestions and Cost 3.1 Set Menu Options (include GST) The following is a sample of a set dinner menu available for fund raising functions. Costs may vary depending on the type of menu selected. Gluten Free, Dairy Free and Vegetarian Options are also available on request. All Set Menus are subject to availability of the freshest seasonal produce and may change if not available. Set Menu One – $34.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil, served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa, served with petit salad & chips Set Menu Two – $44.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil and served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa served with petit salad and chips * Eye fillet served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit pulp Set Menu Three – $54.95 per person Served alternatively Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon and citrus caper aioli * Tapas plate for one with roasted marinated vegetables, smoked salmon, marinated mussels fingers if Turkish bread & European delicacies served with a selection of dips & spreads * Plate of 6 natural oysters served on rock salt with lemon to taste Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream * Cheese topped with tomato & avocado salsa ,served with petit salad & chips * Fillet mignon grilled to a smoky flavour, served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit Pulp Vegetarian Options – available with all Set Menu’s Entrà ¯Ã‚ ¿Ã‚ ½e * Pesto & bocconcini pizza bread * Chickpea battered vegetables served with accompanying dipping sauces Main * Slow roasted pumpkin & baby spinach salad with pine nuts, artichoke hearts & roasted capsicum with balsamic dressing * Flat field mushrooms topped with pesto, fetta cheese, semi-dried tomato & basil, served with petit salad & chickpea vegetable stack Note: All appropriate staffing is also included in the package price. 3.2 Cocktail Style Options (include GST) The following is a sample of cocktail style menu available for fund raising functions. Costs may vary depending on what you selected for canapà ¯Ã‚ ¿Ã‚ ½s. Gluten free, dairy free and vegetarian options are also available on request. Please inform us first. All dishes are subject to availability of the freshest seasonal produce and may change if not available. Cocktail Style One – $35 per person Your selection of 3 hot & 3 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Two – $42 per person Your selection of 4 hot & 4 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Three – $48 per person Your selection of 5 hot & 5 cold canapà ¯Ã‚ ¿Ã‚ ½s + 1 substantial item Cold Canapà ¯Ã‚ ¿Ã‚ ½s * Caramelised apple & blue cheese crustini * Rare roast beef & horseradish en croute * Smoked salmon & wasabi cream cup * Chicken & smokey paprika mayo fingers * Roasted eggplant & fetta cigars * Greek spanokopita * Turkish bread with dhakka & virgin olive oil * Sesame, shallot & lime seared prawn in a spoon Hot Canapà ¯Ã‚ ¿Ã‚ ½s * Thai chicken filo wrap * Long prawn wonton * Fetta & roast pumpkin pie * Buttermilk & chive pancakes * Indian vegetable Pakoras * Double smoked bacon & cheese quiche * Tandoori chicken goujons * Breaded Italian style whiting fillets Substantial items (served in noodle boxes) Cold * Chicken caeser salad * Grilled Mediterranean vegetable salad Hot * Chicken harissa, pappadum & fruit chutney * Singapore noodles & Asian greens 4. Beverage Suggestions and Cost 4.1 Beverage Packages (include GST) For the duration of your 5 hours function unlimited consumption, these are different great option for a beverage that gives your guests to test two types of wines and non-alcohol drinks (juice, soft drink, coffee & tea). Also, our staff will refresh your drinks if your guests desire. You may like to continue with waiter service of drinks or we can arrange a bar area for later. Our drinks are as follows. Please choose 1 white & 1 red wine from each beverage packages. Standard Beverage Package – $35 per person * Stephen John N.V. Blanc de Blanc, Clare Valley SA * Willow Bridge Chardonnay, Geographe WA * Willow Bridge Sauvignon Blanc Semillon, Geographe WA * Willow Bridge Cabernet Merlot, Geographe WA * Willow Bridge Shiraz, Geographe WA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Deluxe Beverage Package – $50 per person * Miceili Methode Champenoise, Mornington Peninsula VIC * Shottesbrooke Sauvignon Blanc, McLaren Vale SA * Shottesbrooke Chardonnay, McLaren Vale SA * Shottesbrooke Cabernet, McLaren Vale SA * Shottesbrooke Merlot, McLaren Vale SA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Note: To upgrade beers to Crown Lager & Coronas add an extra $8.00pp. All appropriate staffing is also included in the package price. 4.2 Cocktails List (include GST) Cocktails are an additional price per guest as they are not included in the beverage package. Please choose a maximum of 2 cocktails to be served to your guests. In addition, fruit juices, coffee, tea, soft drinks and sparkling water will be available. Bellini Cocktails – $10 per person * Peach Bellini * Lychee Bellini * Apricot Bellini Fresh fruit puree, Fruit liquor, Prosecco Long Cocktails – $12 per person * Long Island Ice Tea Gin, Vodka, White rum, Cointreau, Tequila, Cola * Aqua Ice Tea Gin, Vodka, White rum, Cointreau, Blue curacao, Lemonade * Lynchburg Lemonade Jack Daniel’s, Lemon juice, Sugar, Lemonade Sour Cocktails – $12 per person * Vodka Sours Fresh Lime, Sugar, Vodka * Whiskey Sours Fresh Lime, Sugar, Whiskey * Pisco Sours Fresh Lime, Sugar, Pisco Note: All appropriate staffing is also included in the package price. 5. Running Sheet Timing details is a very important aspect of running a function. Determining the appropriate times for the different stages of the function will ensure the food and beverage and technical arrangements can be timed and coordinated to coincide with the function timing requirements. Set menu function: Guests Arrival 6:30pm Pre-dinner Drinks 6:45pm Seated for dinner 7:05pm Entrà ¯Ã‚ ¿Ã‚ ½es Served 7:15pm Speeches & Presentations 7:50pm Mains Served 8:30pm Entertainments 9:30pm Desserts/Drinks 10:00pm Coffee 10:30pm Departure 11:30pm Cocktail function: Guests Arrival 6:30pm Pre-drinks 6:50pm Seated for dinner 7:10pm Cold canapà ¯Ã‚ ¿Ã‚ ½s Served 7:20pm Speeches & Presentations 7:50pm Hot canapà ¯Ã‚ ¿Ã‚ ½s Served 8:30pm Entertainments (DJ,dance) 9:30pm Departure 11:30pm Note: The drinks provide through whole cocktail function. 6. Preferred suppliers à ¯Ã‚ ¿Ã‚ ½ Event Services Andrew Dudley 0422 206 353 www.eggnspoon.com.au à ¯Ã‚ ¿Ã‚ ½ Music & Entertainment Bethanie Tobin 02 9419 4200 www.nhmentertainment.com.au à ¯Ã‚ ¿Ã‚ ½ Flowers and Table decorations Ria Gradon 0403 798 598 www.pollenflowers.net à ¯Ã‚ ¿Ã‚ ½ Chair covers Edna Reed 02 9871 1599 e.reed@bigpond.com à ¯Ã‚ ¿Ã‚ ½ Photography Graham Monroe 02 9960 4600